BrandMap Technology
Marketing and technology go together like coffee and donuts. Or, at least they should. If you’re not utilizing modern tech, you’re operating in the dark.
With no real-time data to view, you can’t make informed decisions. That means wasted money and unrealized opportunities.
We’ve got an answer for that. When you’re a BrandMap 360 client, you’ll have access to arOS. This is our pre-loaded system that supports and tracks all of your marketing efforts. From keeping track of customer info, sending out intelligent emails, and monitoring your paid ad performance, arOS can do it all. People, process, Technology.
arOS™
Automated Email Marketing
Sometimes blasting out emails can do more harm than good. Each of your relationships deserves specialized messaging. By segmenting your audiences, we can be more relevant and as a result, your emails will work a whole lot better. arOS helps us do that. Referral partners, prospects, and current clients all have different motivations and need to be treated differently. One size does not fit all.
Buyer Personas
Who makes a good client for you? You may think you have a good answer, but do you? We’ll create detailed buyer personas for your company. These are fictional but real representations of your ideal customer. It’s much more than sex and demographic information, We’ll dig deep and learn what emotional triggers they have that will help us connect with them better. This is an important step and one that your competitors didn’t take the time to do. This is partly how we’re going to gain an advantage. When we connect with customers emotionally, they are less price-sensitive.
Visual Workflow Builder
Don’t forget about the customer experience. It’s how your customer “feels” from doing business with you. We’ll positively impact that by visualizing the buyer journey and building automation to lead leads down the sales funnel. If there are any blind spots, we’ll find them.
Campaign Tracking
Where did that sale come from? It’s such a simple question, but not always a simple answer. arOS helps us reverse engineer your sales so we can see which campaigns worked and which need to be shelved. We’ll talk in terms of conversion costs and ROI.
Lead Scoring
Who’s hot, who’s not? arOS will help us determine this. Since payroll is usually a top expense for any company, we only want our salespeople communicating with the people that are ready to buy NOW. Wasting time with cold leads is expensive and frustrating for your team. Instead, we’ll lean on technology to warm prospects up until they reach a pre-determined threshold.
Opportunities and Pipeline Management
Who makes a good client for you? You may think you have a good answer, but do you? We’ll create detailed buyer personas for your company. These are fictional but real representations of your ideal customer. It’s much more than sex and demographic information, We’ll dig deep and learn what emotional triggers they have that will help us connect with them better. This is an important step and one that your competitors didn’t take the time to do. This is partly how we’re going to gain an advantage. When we connect with customers emotionally, they are less price-sensitive.
Behavior Tracking
arOS gives us important information about each lead. After all, leads are people and we’ll be able to see which pages they visited, how long they were on each page, and what they downloaded. It’s a cheat sheet for your salespeople so they can speak in relevant terms. It also gives us valuable insight when tuning marketing campaigns
Contact Manager/ CRM
Who to call, when, why, and what was the last conversation? arOS tracks all that for you. Easily manage leads, contacts, and customers with robust records, including a complete timeline of engagement.
Dynamic Emails and Landing Pages
Based on your contact’s actions (where they clicked) our systems will interpret what they’re interested in and change value propositions on the fly. It’s a powerful tool that allows you to treat every lead as an individual.
Related to that are landing pages. They will be closely tied to paid campaigns and be highly focused on getting the prospect to take action. Expect many landing pages so we can test which is most effective.
