STRATEGY BEFORE TACTICS
The BrandMap Strategies
Your Chief Marketing Officer develops a comprehensive 12-Month Marketing
Strategy that acts as a roadmap for your new marketing organization and
subsequent Quarterly Strategies to drive execution within budget.
Cadence and Methodology
The proprietary BrandMap Enterprise™ strategy-driven methodology that has
helped hundreds of SMBs achieve their marketing and business goals.
Timing is everything:
Quarterly Strategies help define budget and drive execution
The MM facilitates execution and works with Marketing Specialists to accomplish tasks successfully
Projects flow through the Task Approval Process (MM>CMO>CEO/Owner
Regular Communication and Reporting on Projects, Campaigns, Strategies, and Budget
Strategic Deliverables & Brand Positioning Exercises
Depending on your specific strategic needs, the CMO will guide your
leadership team through strategic exercises such as:
Unique Value Proposition
Brand Language, Look, Tone, Feel
Customer Experience, etc.
Project Execution & Tactics
CMO sets project direction in 3-month rolling marketing strategies and provides strategic leadership and tactical approval
Marketing Manager supports CMO efforts & executes / facilitates completion of all marketing projects
Let's Talk Process.
What Our Partners Are Saying...
"We needed a plan.
Atlas Rose delivered."
"I was so enamored with the power of the C12 Group's message that I was blinded to the importance of a targeted, strategic branding mindset. Atlas Rose has empowered me with both the professional guidance and the practical tools to create focus and energy for C12 Music City."
"My AR team overcame obstacles."
The financial services industry is highly regulated, which makes marketing a challenge. With the help of Atlas Rose, we have been able to clearly identify our target market and establish a cohesive marketing strategy to reach our audience
Keen & Pocock
"They took ownership from day one."
We all know that growth is usually outside our comfort zone, and change for some of us can seem overwhelming and frightening. The Atlas Rose team took the lead and helped us to define our value proposition and exactly the target market we are trying to reach.
North Georgia Wealth Advisors