For Marketers Building A Fractional Practice

Lead a Fractional Marketing Practice that runs on a system... not last minute agendas

Stop Building Your Fractional Marketing Practice Alone.

We’ve scaled a multi-CMO marketing firm that serves hundreds of clients — and we’ll show you how to do the same. This is the system we use. Now it’s yours.

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Why The Path To License Exists

It’s Really Freakin’ Hard to Grow a Fractional Marketing Company

You’ve got the experience. You’ve got the instincts.
 But let’s be honest — running and growing your own fractional business is a whole different beast.

Most fractional marketers are:

  • Great at marketing, bad at packaging themselves
  • Drowning in delivery with no time to scale
  • Constantly reinventing the wheel for every client
  • Operating alone — without a system, process, or plan

We know, because we’ve been there. And we built our way out.

At Atlas Rose, we scaled a fractional marketing firm into a national brand — with systems, strategy, and a team of CMOs who lead marketing for incredible businesses every day.

Now, we're handing you that system. Sign up for The Bourbon Room to Learn More

What You’re Really Getting

This Isn’t Just A Method. It’s a Proven Business Model.

You’re not here for motivational speeches. You’re here to grow a practice your clients will want- without starting from scratch again.

In this training, you’ll learn how to:

  • Deliver our complete marketing system to your clients
  • Run your own Atlas Rose Workshops – and launch your first cohort with our help
  • Package your services for value, not hours
  • Scale past yourself with tools, processes, and delivery systems

You’ll receive:

  • Templates, playbooks, and proposals that scale your business
  • A system built for serving long term coaching retainers
  • Business Coaching on products, pricing, Ops, Finance, and Biz Dev
  • Access to our Small Business Portal

You’ll leave with a business model that works.

Who This is For

You’re the Right Fit If You Are:

  • A fractional CMO tired of duct-taping your business together
  • A strategist who knows they deliver value — but struggles to scale it
  • A consultant who wants repeatable revenue (not project fatigue)
  • An executive marketer ready to remove silo’d work to experience real impact

 If you’ve ever thought, “I know I’m good, but I can’t figure out how to grow this thing,” this was built for you.

Get Licensed

From Scrappy to Scalable: Give Your Business a Backbone

 This is our system — and we don’t just teach it. We help you launch it.

Training Phase

Three full days of training in the Atlas Rose System, tools, and operational insights

Launch Phase

Start generating revenue immediately with proven offerings, packaged and ready to sell

Scale Phase

Leverage the on demand trainings, group support, and business coaching to scale

The Bourbon Room

Atlas Rose’s less-stuffy version of a webinar.

You’ll get a behind-the-scenes view of the full Atlas Rose Methodology, the licensing program, and the business-building support we provide to help you scale the way we did.

Several sessions available.

Phone Number

Virtual Training Dates

December 15, 17, and 19, 2025

Three days in a virtual environment can be a lot for any biz … we’ve broken this virtual training up into 3 days with a process/catch-up day in between each training day.

In-Person Training Dates

February 4, 5 and 6, 2026 in New Braunfels, Texas

If there’s one thing we’re all about, it’s experience. This will be a fun and highly valuable three days – 100% worth your time and focus.

How to Apply

We’re serious about who gets licensed — because we’re serious about our Methodology.  Here’s how to get started:

The Bourbon Room

The Bourbon Room is a casual, no-pressure Zoom Webinar (Live & On Demand) that allows us to walk through what the training looks like and answer common questions. Bourbon is optional but encouraged.

01

Apply Online

Tell us about your role and what you’re building. It’s quick — and it helps us get to know you. Only a handful of applicants will move on in the process. We’re not about numbers, we’re about mission.

02

Secure Your Spot

If it’s a fit, you’ll get an invitation to join the next training, virtual or in-person, and start building your business on a whole new foundation.

03

What Other Fractional Marketers Are Saying

“

"The Atlas Rose methodology stands above any other marketing strategy framework I have encountered in my career. Its detailed, step-by-step process is anchored in foundational marketing principles—many of which are frequently neglected when organizations attempt to build strategies from the ground up. In my professional experience, I have witnessed the pitfalls that arise when companies deviate from the Atlas Rose approach or seek shortcuts—goals are rarely achieved, and strategic clarity is often delayed as they wait for real-world outcomes."

Kevin OswaldCMO
“

"Atlas Rose is a tremendous resource for small to mid size companies building strategic insight for growing their businesses organically. The consumer insight work leads to successful innovation and improved profitability. A very robust but accessible process, as rich as my time at Unilever. "

Rebecca FrettyFractional CMO
“

"Many CMO's who are now practicing fractional CMO's often piece together strategy methodology and processes from their experiences, that often comes across fragmented with clients. Atlas Rose provides robust training, not to teach you how to be a CMO, but trains you on the scalable tools, processes and best practices that they have found successful working with growing businesses. "

Kevin NicholasCMO / CRO

Leverage the methodology that Marketers need.

AR Way™ Training

Learn the Atlas Rose methodology with weekly live training, tools, and replays. Build real assets and sharpen your craft.

 

Who this is for: Any marketer who wants to learn a structured methodology of marketing.

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Atlas Rose Licensed Coach

Scale your practice using the AR Way™ under our license with full playbooks and support. Use the Small Business Portal to find and win work.

 

Who this is for: Any experienced marketer who wants to build a business.

Learn More

Fractional CMO

The Summit CMO path is for Licensed Coaches who prove they can lead at the highest level. These CMOs are hired to serve Atlas Rose Executive Marketing Leadership clients directly.

 

Who this is for: Anyone who has proven they have mastered the AR Methodology™

Invitation Only

Opportunities to Grow

For Any Marketer

The AR Way™ is for every marketer.

Learn the Atlas Rose Methodology step by step through live workshops, replays, and practical exercises. You’ll earn certifications that prove you can run a clean, repeatable marketing system. Great if you want to sharpen your craft, build confidence, and add credibility to your resume.

$499/ Month

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Sign Up

For any Marketer Building a Fractional Business

This is the move from marketer to business owner. As a Licensed Coach, you don’t just learn the methodology—you’re trained to teach it, sell it, and deliver it inside your own practice. You’ll get:

  • Permission to deliver under the Atlas Rose License

  • Templates, playbooks, and proposals that scale your business

  • Business Coaching on products, pricing, Ops, Finance, and Biz Dev

  • Access to our Small Business Portal

  • Ongoing after-licensed support

If you want to stop freelancing and start running a business with support, this is it. Scale beyond yourself with tools, processes, and delivery systems.

$30,000 License Fee

$10,000 Introductory Price for a limited time

Get Licensed

For any Marketer that’s proven AR Methodology™ Mastery

By invitation only. Summit CMOs lead Atlas Rose’s Executive Marketing Leadership clients. The typical path runs through Licensing first – proving you can lead with our system, then stepping into higher-level client engagements. We make this path public so you know what’s possible, but selection is reserved for those who’ve proven excellence in both delivery and leadership.

By Invitation Only

Ask More

For any marketer looking for authentic industry conversations

An entry point. Join a weekly peer call where you can collaborate with other marketers and pressure-test your “top plates.” Perfect if you want connection, accountability, and sharper decisions without committing to deeper training yet.

$30/Month

Join Today

You Don’t Need More Ideas. You Need a System.

This is the exact system we used to build Atlas Rose — a national marketing company led by fractional CMOs just like you.

We’re not teaching theory. We’re handing you the tools that scaled our business.

Let's build yours.

Get Licensed