We believe that our business serves a higher power than Google. All of our decisions for ourselves and our clients are made through the almighty. We pray before internal meetings and seek wisdom from the good book. It’s who we are. If you’re not a believer, we won’t preach to you but will pray for you often.
About Us
Atlas Rose is a marketing leadership company, a brand determined to put marketing back in the boardroom. Our mission is to elevate brand, culture, and mission through executive marketing leadership.
We believe every business deserves access to executive-level marketing.
Like you and your team, we stand for something. Every brand does.
Atlas Rose is the marketing leadership company, a brand determined to put marketing back in the boardroom. We are a collection of unique people who, when put together, have some common interests and live by some common guiding principles.
Our common interest? A passion to help businesses thrive.
Our guiding principles? A love for people and serving them well.
Core Values
Our guiding principles are reflected in our core values. They are the values we stick by. You don’t have to share in all of them, but these values guide all we do and charts our course forward. It’s the brand we stand on.
God First
01
Own it
Hey, we’re not perfect and we’re going to make mistakes on occasion as all humans do. When that happens don’t expect us to try and bury the truth. We’ll be upfront and own it.
Our employees act like owners of not only our business but yours. We’re transparent and empower each other to make informed decisions. We’re entrepreneurs at our roots and love that scrappy spirit.
02
Divergent
Nobody ever got ahead by following the worn path of others. We’re going to challenge the status quo whenever we can and love asking the question, “Why not?” This means breaking some marketing rules every once and a while and zig while others zag. We live in the Blue Ocean and challenge everyone around us to bring creative ideas.
03
Adventure
Admittedly, we’re not a “live to work” kind of group. We play as hard as we work and find peace outside of our comfort zone. We believe creativity comes from trying new things, adventuring. Reenergizing by breathing in the fresh outdoor air refills the soul and lets us attack the day come Monday morning. We’ll share our adventure stories at our meetings and applaud the courageous. We’re bold risk-takers that embrace new things.
04
Guide
We like to guide as much as we like to learn. Being lifelong learners is how we choose to go through life and practice our craft. The marketing business can move fast, and if we aren’t early adopters for our clients, we may give away a competitive advantage. We’ll carve out time to collaborate, practice, and coach one another so we can remain the sharpest team in the industry.
05
Meet Our Team
Our team is made up of talented and dedicated individuals who share a commitment to excellence and a passion for bringing our client’s strategies to life. Each member brings their unique skills, experience, love of adventure, and personality to the table. So, take a moment to meet our team and get to know the people behind Atlas Rose.
You can usually find me: working on my 43 acres in the North Georgia mountains, chasing chickens or my kids, or sticking my feet In the river while sipping on whiskey.
I am either dabbling in sketching, watercolor, and baking, and I am currently attempting to learn double dutch.
Off the clock: Anything that involves travel, adventure, meeting new people, and wine - I'm there. Which might be why Atlas Rose stole my heart. I'm also known for my IMDb-style knowledge of movies. I can tell you who the actor is, what other movies they’ve been in, who they’ve had as co-stars and quote the most memorable lines.
I'm a competitor. Played tennis in college, but now I prefer pickleball. A strategic board game or fast card game will also suffice. But my all-time favorite off the clock activity is being with my 6 grandkids.
In my free time, I like to ride motorcycles.
I enjoy the outdoors, everything from kayaking to hiking and golf.
In my free time, you will find me following my son at golf tournaments, going to wool festivals with my daughter, enjoying golf or sporting clays with my husband and taking my dog for long walks in the woods.
After work or on the weekends you can find me mountain biking or at Crossfit.
My fascination with brand narratives, fueled by a deep appreciation for storytelling's power, drives my work to combine strategic insights, market analysis, and universal archetypes. This approach allows my clients to carve out meaningful territory in their audience's psyche.
Beyond my professional pursuits, I enjoy family time with my wife, Augusta, and our son, Marcellino VI. My diverse interests span Spartan races, Shakespearean plays, and poetry—an eclectic mix inspired by my passion for the transformative and the profound.
You can typically find me on a run, hanging out with my dogs, or at Target. If it's a rainy day, curled up watching a classic Disney movie is where you'll find me.
During the weekends, you can find me climbing a mountain, immersing myself in a long run, or embarking on an epic culinary adventure sponsored by Binging with Babish Youtube channel.
I am growing together with the husband of my youth for 30 years and raising and homeschooling four amazing children.
As an adventurous and energetic woman, I thoroughly enjoy planning and executing high school events or mentoring a robotics team for the FIRST Robotics Competition.
Born next to the beach in southern California, I have always had a sunny and joyful outlook on the nature and beauty God created. But being the adventurous type and always excited to see what God does in my life wherever He leads, the excitement of the seasons and different culture of the northeast has called me back multiple times. After living in California for six years, my family and I now reside, once again, in New England, close to the ocean, and I'm enjoying every moment.
When I'm off the clock and nature calls, I grab my Santa Cruz MTB, ride the trails through forests and mountains, or take my paddle board and hit the water!
Where it all began
The marketing industry was and still is failing small businesses in America.
Branden O’Neil, the founder and CEO of Atlas Rose, was frustrated watching small business owners waste time and money on bad marketing. Early in his career, he witnessed agencies serving clients with products developed around their talent, not around their clients’ needs. That frustration led him to leave agency work and join financial guru Dave Ramsey.
At Ramsey Solutions, Branden worked his way to Director of Marketing where he built and launched Ramsey’s EntreLeadership.
This project had him traveling across the United States speaking with thousands of small business owners. Conversations during these training sessions showed a massive need for executive-level marketing, yet it was unattainable for small business budgets. And these small businesses deserved that. Small businesses are the backbone of America representing 90% of the businesses in the United States. He had to help.
Branden left Dave Ramsey’s company in 2010 to launch Marketing Strategy Coaches.
It provided access to executive marketing leadership at a price small businesses could afford. How? By serving in a fractional capacity. Other disciplines of businesses were offering fractional services like accounting and finance. Marketing could do the same.
After years of Marketing Strategy Coaches serving hundreds of clients across the country, Branden took a step back and asked his team, what can we do better?
The answer was simple and innovative.
Continue offering access to executive-level marketing leadership to small businesses, but also help them execute their strategy at the same high level of management and creativity.
So Atlas Rose was born. This wasn’t like the agencies that frustrated Branden in his early career. No. This was a different kind of marketing service. A service that provided small businesses with an entire marketing department, day one, at a fraction of the cost.
A TEAM OF STRATEGIC MINDS
Atlas Rose would not only provide previously unattainable, executive-level strategic leadership in the form of a CMO, but also a Marketing Manager to help with execution. Combine that with access to Atlas Rose’s vendor network, and suddenly small businesses can have the marketing they deserve as America’s backbone.
This team of strategic minds, managers and specialists would work alongside each small business to help them implement and execute every strategy to optimally grow their business.