AR University

Don’t Get Burned by Marketing Imposters
The Industry's Dirty Secret... The marketing industry is full of clowns, pretenders, shysters, con artists, blow-hards, and snake oil salesmen. For the rest of us legitimate professionals in the business, it’s embarrassing, insulting, and makes us downright angry. ...
What’s Your Brand’s Competitive Advantage?
We've Got a Hint: It's not what you think What is it that makes your company special? Do you have some secret formula that your competitors can’t replicate? Is it your well-trained employees? Beautiful showroom or customer service?  For most brands, there are one or...
A Logical Approach; Digital Marketing for Your Business
How to Simplify a Complex Term: Marketing  Let’s be honest, marketing has always been confusing. When you add in multiple digital channels, apps, algorithms, and hundreds of websites, it becomes downright overwhelming. Even for marketing pros.  With hopes of each...
Don’t Be Fooled by Vanity Marketing Metrics
Get real numbers from your Marketing Company.   There's an old adage that says “Half of my marketing works, I just don't know which half.” It’s a cynical comment about the mystique of the business marketing function. Its origins pre-date the digital age, but the...
Don’t Get Burned by Marketing Imposters

Don’t Get Burned by Marketing Imposters

The Industry's Dirty Secret... The marketing industry is full of clowns, pretenders, shysters, con artists, blow-hards, and snake oil salesmen. For the rest of us legitimate professionals in the...

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5 Companies to Admire and Why

5 Companies to Admire and Why

Entrepreneurs love building things. Their motivations go beyond the monetary rewards. We’re fortunate in America to have a society powered by capitalism and that’s created no shortage of business...

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Can You Afford a Marketing Department?

Can You Afford a Marketing Department?

The path to greatness for a small or medium-sized business is an adventure not for the faint of heart. Every success is met with another decision to upgrade equipment or hire staff to get to the...

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7 Tips for a Great Website

7 Tips for a Great Website

Your company’s website should be more than a digital billboard. Modern best-in-class websites tell a brand’s story, convey emotion and inspire visitors to take action. Even more, it should...

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