AR University
All you need to know about Google’s Helpful Content Update
Are you focusing so much on SEO that you’re creating sub-par content? Well, Google is changing the game. Google recently announced a sitewide algorithm change they are calling the helpful content...
Increasing Engagement: LinkedIn Hashtags
Hashtags increase your visibility on LinkedIn. Hashtags are used on LinkedIn now similarly to they are on other platforms: to group content and help gain visibility.
The Dangers of Attaching Your Brand to a Celebrity Spokesperson
It takes years and patience to build a world-class brand with a huge following. But who has time for that these days? If you’re all out of good marketing ideas, you can just hire somebody famous to be the face of your brand! Or can they?
Should You Cut Your Marketing Budget?
Should You Cut Your Marketing Budget in Tough Times? Almost all businesses go through cycles when times are good, and other times of…PANIC MODE! Perhaps it’s when you lose your biggest customer or...
Do You Need a Rebrand or Refresh?
Do You Need a Rebrand or Refresh? t’s the go-to move for creative agencies; enticing clients to spend money. For many, it’s included in the very first pitch. Change the logo, change the website and...
What Is A Real Deal CMO
What Is a Real Deal CMO? It seems like everyone’s an expert nowadays. Enter the era of the electronic resume (LinkedIn) and you can adjust your job titles at will. Of course, everyone is gunning for...
Don’t Get Burned by Marketing Imposters
The Industry's Dirty Secret... The marketing industry is full of clowns, pretenders, shysters, con artists, blow-hards, and snake oil salesmen. For the rest of us legitimate professionals in the...
What’s Your Brand’s Competitive Advantage?
We've Got a Hint: It's not what you think What is it that makes your company special? Do you have some secret formula that your competitors can’t replicate? Is it your well-trained employees?...
A Logical Approach; Digital Marketing for Your Business
How to Simplify a Complex Term: Marketing Let’s be honest, marketing has always been confusing. When you add in multiple digital channels, apps, algorithms, and hundreds of websites, it becomes...
Don’t Be Fooled by Vanity Marketing Metrics
Get real numbers from your Marketing Company. There's an old adage that says “Half of my marketing works, I just don't know which half.” It’s a cynical comment about the mystique of...
VIDEO: The First Thing You Should Do In Marketing
What is the first thing you should do in Marketing? With 10+ years of leading companies in successful marketing strategies, Branden O'Neil breaks down the very first thing to do to tell your...
VIDEO: Do This Before Any Marketing PT. II
Understanding who we are marketing to. With 10+ years of leading companies in successful marketing strategies, Branden O'Neil breaks down the very first thing to do to tell your story:...
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