AR University

The Dangers of Attaching Your Brand to a Celebrity Spokesperson
 Good Endorsements... Gone Bad It takes years and patience to build a world-class brand with a huge following. But who has time for that these days? If you’re all out of good marketing ideas, you can just hire somebody famous to be the face of your brand! Be sure to...
Should You Cut Your Marketing Budget?
Should You Cut Your Marketing Budget in Tough Times? Almost all businesses go through cycles when times are good, and other times of…PANIC MODE!  Perhaps it’s when you lose your biggest customer or have a supply challenge or experience a full-blown recession like in...
Do You Need a Rebrand or Refresh?
Do You Need a Rebrand or Refresh? t’s the go-to move for creative agencies; enticing clients to spend money. For many, it’s included in the very first pitch. Change the logo, change the website and redo everything. After all, it’s the easiest way to generate billable...
What Is A Real Deal CMO
What Is a Real Deal CMO? It seems like everyone’s an expert nowadays. Enter the era of the electronic resume (LinkedIn) and you can adjust your job titles at will. Of course, everyone is gunning for the job they want so stretching the truth is tempting to do.  If you...
Should You Cut Your Marketing Budget?

Should You Cut Your Marketing Budget?

Should You Cut Your Marketing Budget in Tough Times? Almost all businesses go through cycles when times are good, and other times of…PANIC MODE!  Perhaps it’s when you lose your biggest customer or...

read more
Do You Need a Rebrand or Refresh?

Do You Need a Rebrand or Refresh?

Do You Need a Rebrand or Refresh? t’s the go-to move for creative agencies; enticing clients to spend money. For many, it’s included in the very first pitch. Change the logo, change the website and...

read more
What Is A Real Deal CMO

What Is A Real Deal CMO

What Is a Real Deal CMO? It seems like everyone’s an expert nowadays. Enter the era of the electronic resume (LinkedIn) and you can adjust your job titles at will. Of course, everyone is gunning for...

read more
Don’t Get Burned by Marketing Imposters

Don’t Get Burned by Marketing Imposters

The Industry's Dirty Secret... The marketing industry is full of clowns, pretenders, shysters, con artists, blow-hards, and snake oil salesmen. For the rest of us legitimate professionals in the...

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