Increasing Engagement: LinkedIn Hashtags

Increasing Engagement: LinkedIn Hashtags

Part One of Three: Hashtag Strategies

Increasing engagement on LinkedIn through hashtag strategies is becoming mainstream. LinkedIn hashtags increase visibility to build brand awareness. Being engaged on LinkedIn requires several things: staying engaged on the platform yourself through posting and engaging with other posts, (this is “social” media), posting quality content, and using a hashtag strategy. Having a content strategy for LinkedIn is key.

In this first of three blogs in our Engagement on LinkedIn series, we’ll talk hashtags: what they are, how to use hashtags, and why they are an important part of strategies.

How to Increase Engagement on LinkedIn

Hashtags increase your visibility on LinkedIn. Using LinkedIn hashtags allows users who search for or follow these to find your post, therefore finding your business. Let’s say that your company currently has 500 followers. By adding a hashtag that has a following of 10,000, you may triple or quadruple the visibility of that post. What does this do? Introduces you to people who currently do not follow you and are looking at the same topics. Over time, this builds brand awareness.

What is a Hashtag?

 A Hashtag is “a word or phrase with the symbol # in front of it, used on social media websites and apps so that you can search for all messages with the same subject” (https://www.oed.com/).     

Christ Messina was the first to use a hashtag in 2007 on Twitter to make it easier for users to organize tweets under given topics. They have grown to other platforms over the years, and LinkedIn finally added these in 2016.

Basically, LinkedIn hashtags categorize content on their platform. They help your posts be discovered by people who may not be aware of your brand but are looking for content or offerings that you offer. These help extend your reach on LinkedIn to reach new, targeted audiences.

Do People Use Hashtags on LinkedIn?

Yes! Hashtags are used on LinkedIn now similarly to they are on other platforms: to group content and help gain visibility. Prior to 2016, LinkedIn did not allow hashtags but businesses are using them more and more. Since then, they have grown in popularity. Businesses now use LinkedIn to generate leads and to gain brand awareness.

Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation.

Hannah MacReady, Hootsuite

The use of LinkedIn hashtags is a way to increase engagement and is seen as a business growth opportunity and a content strategy. People see your hashtags and can see that you are putting out quality content. This helps more people find your business and expand your network.  When used the right way, hashtags can establish you as an industry thought leader, and add credibility.

Are hashtags a part of your LinkedIn content strategy?

How Many Hashtags to Use on LinkedIn?

Using only one or none at all is giving up valuable real estate on a LinkedIn post. Using more than five can look spammy. We suggest 3-5 total, with one being an identifier for your company.

5 Hashtag Strategies to Increase Your Visibility

  1. Research LinkedIn hashtags. Know their followings before using them.
  2. Add 3-5 hashtags to each post:
    • One of those is always an identifier for you (ours is #atlasrose)
    • One if you target potential customers who are in your geographical area (#ncbusinessleaders or #nccraftbeer)
    • One if you are posting about a campaign or event to use, and encourage your team to use it (#ShareACoke or #superbowl22)
    • The remainder is to reach a variety of audiences to expand your reach (including topics, industries, events, meeting locations, etc.).  (#cybersecurity or #marketresearch)
  3. Use targeted hashtags with each post. Broader hashtags have so much competition that posts tend to get lost. Tailored, or niche hashtags will get your message in front of a more targeted audience.
    • Example of targeted hashtags: #marketingstrategy
    • Examples of hashtags that are too broad: #marketing
  4. Have a hashtag unique to your business and use it on every post (example: #atlasrose). Give people an easy way to see more about things you and others have posted about your company.
  5. Other than your identifying hashtag, do not use the same ones in each post. Many social media platforms will penalize you for duplicate content (using the same hashtags in each post). Rotate them and be creative!

Do I Add Hashtags to Posts, My Personal Profile, or My Business Page?

Yes to all. But, posting them in each area means different things:

  • Adding a hashtag to a post means you are grouping that post so that others can discover it on that topic. It is searchable and is clickable to see other posts in that same category.
  • Adding a hashtag to your personal profile means that this is a subject or product that you specialize in. It is not searchable and does not have the blue clickable link.
  • Adding a hashtag to your business page means that this is a service or product that your company specializes in. It is not searchable and does not have the blue clickable link.

Adding LinkedIn hashtags to all three educates the viewer more on what you, your post, or your business is all about. It helps you to be discovered. At Atlas Rose we use #marketingleadership.

Contact us to learn more about developing your content strategy.

How to do Hashtag Research

Knowing if a hashtag has 5,000 followers vs 5,000,000 followers is a big deal. LinkedIn makes it easy for you to research to make the best choices for your post.

On mobile or desktop devices, there is a search box at the top of the screen. Begin to type in your search: #business. If you are researching the term “business analyst” for a job posting or post, you can type in “#business” and LinkedIn will give you a list of some of the most common hashtags that start with the term “business.”

  • Click on #Business, and it will show the follower count at the top of the next page (3.6 million followers) and give you the option to follow this hashtag.
  • Scroll further down and click on “#businessanalyst.” This will show you that 25,728 people follow this hashtag on LinkedIn.
    • This is a great hashtag for you to use. It is a more targeted audience to get your post in front of.
    • If you chose to just use #business, your post will have too much competition to show up in feeds.

Common LinkedIn Hashtag Mistakes to Avoid

  • Using Too Many Hashtags (3-5 is ideal)
  • Using Only the Most Popular Hashtags (you’re post will get lost)
  • Having Misspellings and Spaces (no spaces!)
  • Using the Same Exact Hashtags for Every Post (will look like duplicate content)
  • Forgetting to use them in comments (Engaging on other’s posts with hashtags is a great way to stay social and show thought leadership)

Do I need a LinkedIn Content Strategy for Hashtags?

If you are a business or freelancer who wants to grow, yes. To be successful on social media platforms, you must stay engaged. Social media is a two-way street. Worried that you don’t have the time to keep up with researching hashtags and using them on a regular basis? We can help. Talk to us.

About Atlas Rose

Atlas Rose is a marketing leadership company focusing on bringing executive-level help to small and medium-sized businesses. By offering fractional Chief Marketing Officers integrated with their client’s leadership team, they effectively impact the company culture and mission. The result is a predictable, measurable, and effective lead flow for just a fraction of what a full-time marketing department would cost. They can be reached at info@atlasroseco.com, 762-533-5007 or visit them at www.atlasroseco.com.

What’s Your Brand’s Competitive Advantage?

What’s Your Brand’s Competitive Advantage?

We’ve Got a Hint: It’s not what you think

What is it that makes your company special? Do you have some secret formula that your competitors can’t replicate? Is it your well-trained employees? Beautiful showroom or customer service? 

For most brands, there are one or two things that stand out that you’re proud of and build a marketing message around. But what if you’re wrong? What if you’ve miscalculated and there is something you’re missing? It may have changed over time too. 

Are you limiting your growth and not taking advantage of opportunities? 

The marketing leadership company, Atlas Rose has been asking these questions of their clients too and has developed an exercise to confirm your assumptions or challenge you to think in a completely different direction. 

As part of their Brandmap 360™ exercises, they have a process designed to set a marketing direction for company clients and set the foundation for long-term success. 

Company founder, Branden O’Neil, has an approach to marketing that can be described as systematic. “The term marketing can be overwhelming to company leaders because it’s so broad of a description, it’s hard to know where to start first. If you’re trying to build a marketing program and get tasks out of order, you risk wasting money on advertising and getting the messaging wrong.”

It’s for this reason, his team introduces the Key Differentiators exercise early in the marketing design process. 

He generously shared the exact exercise with us. “It’s tremendously useful, yet simple. You can do it yourself with your team in your next management meeting,” he says. 

First, he opens an Excel or Google Sheet document. The first column is the header ‘What makes us different.’  “It’s just a brainstorming exercise at this point. I want to capture what the team perceives as special. There are no bad answers,” he says. Some common themes develop between participants. It could be customer service, product quality, profitability, or market share.

After a few minutes and after ideas are exhausted, he moves to column two asking  “Does the customer care?”

This is where the exercise picks up momentum and starts to take shape. Only the “yes” ideas are moved from column one to column 2. For example, if “profitability” was listed in column one, it wouldn’t move to column two because customers don’t care and it doesn’t add value to your product or service. As a general rule, about 50% of ideas clear this bar. 

The third column is even more interesting because it asks if your competitors can claim the same thing. 

“Customer service” is frequently listed as something that makes a company different, but it’s tough to make that a central marketing message because your competitors can say the same thing. For that reason, it rarely clears the third column.” Of course, there are exceptions and keen readers may be thinking about how Ritz Carlton and Neiman Marcus built a reputation around customer service. O’Neil counters that while true, he is looking for faster and easier differentiators to implement. 

In this third column, most ideas are squashed with only 1-3 ideas clearing the final hurdle. 

These ideas become the top differentiators. These are differences your customers care about, and ones your competitors can’t match.

It’s these differentiators that become the foundation for your marketing efforts to win customers. 

O’Neil then recommends looking at your business through the lens of a prospect. Does your website reflect these discovered differentiators? Is this built into your sales presentations? Is this highlighted in your marketing collateral? If not, you’re limiting your growth and not realizing your true revenue potential. Do the exercise today, you’ll be glad you did. 

For a shortcut on this exercise, download this Key Differentiator Template, courtesy of Atlas Rose. 

About Atlas Rose: Atlas Rose is a Christian led marketing leadership company focusing on bringing executive-level help to small and medium-sized businesses. By offering fractional CMO’s integrated with their client’s leadership team, they effectively impact the company culture and mission. The result is a predictable, measurable, and effective lead flow for just a fraction of what a full-time marketing department would cost.  They can be reached at info@atlasroseco.com or 762-5233-5007.

A Logical Approach; Digital Marketing for Your Business

A Logical Approach; Digital Marketing for Your Business

How to Simplify a Complex Term: Marketing 

Let’s be honest, marketing has always been confusing. When you add in multiple digital channels, apps, algorithms, and hundreds of websites, it becomes downright overwhelming. Even for marketing pros. 

With hopes of each digital channel being that magic pill that brings you success, business owners jump to the next perceived solution in search of the holy grail of lead sources.

That rarely works and the result is frustration, broken relationships, and a whole lot of wasted money.

We asked Branden O’Neil, President of the marketing leadership company, Atlas Rose on how to break the cycle of digital marketing disappointment. 

“The first thing you have to understand is almost all things marketing lead down a digital path. Even traditional offline advertising like billboards and radio directs traffic to digital landing pages.

“Digital isn’t just a segment in the marketing space anymore. It has transcended to be the center of any coordinated effort, If you don’t own and actively manage your digital footprint, you’ll lose.” 

  – Branden O’Neil

With the importance understood, how do you begin to move toward a complete solution that works?O’Neil suggests focusing on these 5 pillars of digital marketing.

Website

This is the place to start. Make sure you have a website that effectively communicates your value proposition in 3 seconds. All of your future marketing activities will pass through to your site or some version of it. It should be able to turn consumer interest into action with gated content, form fills, and multiple ways for someone to engage with your company. 

If the website doesn’t deliver a good experience, it can short circuit your lead collection. 

Lead Generation

The fastest way to get leads right away is through paid search. This is referring to the ads you see after Google searches. However, it doesn’t stop there. It includes Facebook, Youtube, LinkedIn, Twitter, and others. The downside is, getting results can be expensive. For example, it’s not uncommon for personal injury attorneys to pay up to $100 for a click. Although effective, paid search should not be over leveraged in your marketing plan.

The far more affordable method of lead collection is search engine optimization (SEO). This refers to the practice of using high-value keywords to describe your services. The more you build “digital credibility,” the more frequently the search engines display your site to users. However, where and when your site is shown is out of your control and the exact algorithm Google uses to rank sites is a closely guarded business secret. 

Content 

This is an extremely important step in digital marketing. It’s hard to develop an online reputation without regularly posting relevant and educational content. Atlas Rose recommends looking for content ideas by asking associates closes to the customer what questions they regularly answer. If these questions are being asked in person, they certainly are being asked online. Put your company at the center of the conversation by getting people closer to the answers they need. A good starting goal is producing two pieces of content per month. This can come in the form of written articles, infographics, videos, or podcasts.

House this content on your website and use these links to post on social media. “Focus on adding value for your customers, not direct selling,” says O’Neil.

Social Proof

Customers posting their positive experiences on social media and Google with your company is known as social proof, and it’s the most effective and fastest way to build credibility. Take an active role here and ask for reviews. Let people know that your business meets and exceeds expectations. 

One North Florida car dealer goes as far as making this their central marketing theme. If you are looking for a great car buying experience, 5500 5-star reviews give you confidence that you’ll be pleased too.  

Email

Don’t forget about old-fashioned email. This is a great tool for any marketer because you control the frequency and message. Engaged company followers select to receive messages from you so a carefully crafted strategy can move them to become active customers. “O’Neil cautions, “don’t overuse your list and push out messages that make follower’s lives better.” Give them tools, needed knowledge, or anything else that brings value. 

SMS or text messaging is also proving to be an effective and still emerging marketing technique. Open rates are much better than email, but be careful about how you use it. Have a clear opt-in program so you don’t break any laws or upset your audience. 

Setting all this up can be a lot of work, so if it’s a bit more than you want to handle, or you lack the expertise, seek out the services of a competent marketing leadership company. Make sure they tell develop an overall strategy on how it all fits together. It’s best to hire a CMO-level marketer that understands how to organize your marketing efforts. Approaching marketing in this way will help you stop chasing a magic fix and move toward consistent long-term lead generation.  

Terms used in this article:

Digital footprint: The information about a particular person or company  that exists on the internet as a result of their online activity

Social proof: The concept that since so many people have had a good experience, it must be true. 

SEO: The process of improving a website to increase its visibility for relevant searches

Gated content: content that website visitors can access only after providing their contact information. In most cases, this means an email address. 

About Atlas Rose:

Atlas Rose is a marketing leadership company focusing on bringing executive-level help to small and medium-sized businesses. By offering fractional CMO’s integrated with their client’s leadership team, they effectively impact the company culture and mission. The result is a predictable, measurable, and effective lead flow for just a fraction of what a full-time marketing department would cost. They can be reached at info@atlasroseco.com or 762-533-5007.

Can You Afford a Marketing Department?

Can You Afford a Marketing Department?

The path to greatness for a small or medium-sized business is an adventure not for the faint of heart. Every success is met with another decision to upgrade equipment or hire staff to get to the next level. At best, the growth curve looks more like stair steps than a linear line. Conversely, publicly-traded companies keep investors happy with a consistent 15-30% rate of growth. Their growth curve looks much more smooth and manageable with enough access to capital to keep projects rolling. Wouldn’t that be nice? 

For SMB’s, they make strategic investments when they can and hope it pays off in the next quarter or even next year. It’s a high stakes gamble that can have disastrous or fatal business consequences if a wrong decision is made. Kind of like the analogy – jumping off a cliff and building an airplane on the way down. 

One decision a growing company will inevitably face is an investment in the marketing function. Almost certainly, designing a more organized approach to how a company gets its customers will yield results. A predictable and measurable lead flow not only fuels growth, but builds enormous value for those business owners that want to exit one day. 

But the stair steps to building an effective marketing team are enormous. The skill sets required and the salaries these professionals command is enough to make even the most ambitious business owner weak in the knees. Let’s analyze the salary cost of just a basic marketing department. 

 Director of Marketing $151,342
Mid-Level Graphic Designer $51,360
Mid-Level Web Developer $66,238
Mid-Level Copywriter $40,000
Mid-Level Growth Marketer $67,119
TOTAL $376,059

On top of that eye-watering figure is the inevitable cost of bad hires, benefits, and HR headaches. This is a seemingly insurmountable figure for even the fastest-growing companies, thus creating the classic chicken or the egg scenario. If you had more sales, you could afford a marketing department, and if you only had a marketing department, you could earn more sales. 

Sure, you could outsource some of the marketing functions, but haphazardly trying different approaches on social media, pay per click, and tradeshows will only get you so far and could very well end up hurting the business in the long run. At some point, there needs to be some organization and real professionals to handle the efforts and lead the charge.

One firm thinks they have a better way to grow a business. Atlas Rose is a strategic marketing leadership firm that offers Chief Marketing Officer (CMO) level talent on a fractional basis. These CMO’s bring together the talent and strategic vision you need but struggle to afford. Each CMO brings with them a dedicated Marketing Manager and vetted vendors that have proven themselves with other clients and can hit the ground running. 

Just about every organization explores outsourcing different company functions. Before a company requires a full-time CFO, they rely on a CPA or CFO-for-hire. Before a company has the need for in-house legal counsel, they have a trusted attorney. Your marketing function should be approached in the same way, yet most business owners don’t realize this until it’s perhaps too late – or worse, never. 

Different from an advertising agency?

A fractional CMO is different from an advertising agency because the CMO is an extension of and is integrated into your leadership team, just as they would be if they were full time. An agency will always be a vendor and is primarily concerned with billable hours. 

Atlas Rose CEO, Branden O’Neil shares more. “In our company, we have a specific process we go through that identifies and catalogs brand standards. This is our way of organizing the marketing function so messaging is on point and directed to the right audience. Our only loyalty is to the client, so if a vendor isn’t performing up to standards, we take the lead and make the necessary changes.”

An agency still needs to take their direction from someone in the organization, and if the owner is not fluent with the latest marketing techniques, they may not be the best person to lead the effort.  

“That’s the catch 22,” says O’Neil. “Leading a marketing department is never the highest and best use of the CEO’s time. Every organization that expects to grow needs department heads to report up to the President or CEO giving them the data they need so that they can make informed strategic decisions. Atlas Rose fills that gap. No agency can do that.” 

Business owners have always been a resourceful bunch. Perhaps hiring a fractional CMO versus your own marketing department is one way to make that next stair step of growth less steep.

About Atlas Rose: Atlas Rose is a Christian led marketing leadership company focusing on bringing executive-level help to small and medium-sized businesses. By offering fractional CMO’s integrated with their client’s leadership team, they effectively impact the company culture and mission. The result is a predictable, measurable, and effective lead flow for just a fraction of what a full-time marketing department would cost.  They can be reached at info@atlasroseco.com or 762-5233-5007.

7 Tips for a Great Website

7 Tips for a Great Website

Your company’s website should be more than a digital billboard. Modern best-in-class websites tell a brand’s story, convey emotion and inspire visitors to take action. Even more, it should directly contribute to your marketing and sales efforts. 

That’s the very definition of a great website, and where the bar should be set. If your site isn’t adding to your bottom line, it’s holding you back. Time to get it working as hard as you do!

The leadership team at Atlas Rose Marketing has a fantastic mid-week tradition called “Wine, Whiskey & Websites.” It’s a live CDC-friendly Zoom call where up to six senior team members shoot from the hip and offer constructive criticism for any company interested in tuning up their digital presence. It’s free to apply and comes with no obligation. 

The “whiskey” theme comes from Atlas Rose’s playful tagline – “Fueled by bourbon (whiskey), coffee, and Jesus.” President Branden O’Neil points out, “The whiskey part is optional, but the theme is really to convey a message of no judgments and honest feedback, all in a relaxed atmosphere with friends.”

All web review sessions follow the same format, seven criteria, and scored by the team. 
Be Clear

The home page should clearly communicate what value the business brings within just 7 seconds. If it takes longer than that for the web visitor to learn what you do and how you make their life better, they’re going to bounce. And not be back.
Be Relevant

Having a firm understanding of your target audience is important. Pictures matter. Avoid stock images if you can, and pay particular attention to the people on your pages. Do they look like the audience you are trying to attract? Never forget your web visitors are people too and they want to feel comfortable and safe using your company’s product or service. In the end, people buy from people, not faceless corporations. 
Be Generous

Look for ways to keep your online visitors coming back. Being generous means having your site full of useful information and tools. Take the opportunity to lead your industry through education and help someone on the path to solving their problem. This includes white papers, how-to videos, and downloadable reports. Not only will it help lower your bounce rate, but it will also earn the trust and respect of your audience. 

Be Simple

A good exercise is to read your web copy and challenge yourself to communicate the same message – in fewer words. If your toolbar presents too many options, it can be overwhelming. When visitors get too much information too soon, they get confused and X-out. Overwhelmed users get paralyzed and don’t make online purchases and inquiries. 
Be Consistent

Make sure your pages, sales collateral, business cards, and even t-shirts are all consistent with your brand standards. This means using the same colors, message tone, logo, and taglines throughout your communication. Never let a user wonder if they’ve left your company pages. 
Be Beautiful

Yes, in the competitive online world, beauty matters. Your website is battling for attention 24/7, so give it the scrutiny it needs. Invest in top quality photographs, make sure it renders properly on a mobile device and look for ways to continually approve and adapt with market conditions. After all, your website is a representation of your entire company. Does it reflect your reality?
Be Findable

Even a beautiful, well-written website with great photos can go unnoticed. Someone on your team needs to pay attention to relevant keywords, and other technical must-haves so that Google and the other search engines display your site. Site speed, security, font choices, and site structure are just some of the details that require your attention. If Google doesn’t display your site on the first page, it’s like advertising on a billboard in the desert. 

If you would like to have your website professionally reviewed, you can apply here to learn what you need to get your website to perform like the asset it should be.

About Atlas Rose: Atlas Rose is a Christian led marketing leadership company focusing on bringing executive-level help to small and medium-sized businesses. By offering fractional CMO’s integrated with their client’s leadership team, they effectively impact the company culture and mission. The result is a predictable, measurable, and effective lead flow for just a fraction of what a full-time marketing department would cost.  They can be reached at info@atlasroseco.com or 762-5233-5007.

A Logical Approach; Digital Marketing for Your Business

Using Marketing Tech to Attract New Customers?

The Business Development Model for 2021 is Clear

Thousands of companies had to react quickly in 2020 and learn new ways to attract customers. For those teams that weren’t used to working remotely, it was a seismic shift that they are still reacting to. Frequently, old marketing systems just don’t work with fragmented teams working from home. 

Atlas Rose, the marketing leadership company, has been following a trend that started a few years ago, but one that has accelerated recently. Gene Fedele, Atlas Rose Chief Marketing Officer comments “Digital integration is where the biggest marketing gains will come from in 2021. Specifically, using a digital marketing platform that not only houses your email automation, CRM, and inventory but controls the entire customer experience for the life of the client relationship.

In years past we saw the rise of affordable single-function tools like Mailchimp and Basecamp, but now we are seeing full integration platforms that mine for data, predict behavior, and give sales teams valuable insights to move customer relationships forward. 

There has always been a divide between the marketing and sales function of a business. But today’s systems are better than ever in scoring incoming leads, deploying relevant messaging, and hitting the touchpoints that salespeople have done manually in the past. 

In theory, we want our client’s salespeople to only be communicating with the hottest of leads that are ready to make a purchasing decision very soon. This is the best use of labor hours, which are usually the largest single expense for a business. All the other incoming leads can be serviced through technology and automation until they get warm enough to assign a salesperson. 

While this method may seem impersonal and cold, it’s not, explains Atlas Rose CEO, Branden O’Neil. Consumers in both B2C and B2B environments are in control of the sales process. Frequently, it starts online where they are looking for a solution to a problem. Nobody wants to be sold to, but they love to buy. Nowadays, consumers control the pace at which a sale happens by educating themselves first. It might be through YouTube videos, reading a whitepaper, taking an assessment quiz, or reading a blog. In the course of doing that, intelligent CRM systems can start to learn the identity of the prospect and what’s important to them. At any time during this process, prospects can elect to communicate with a human. 

The tool Atlas Rose uses for clients is called the Atlas Rose Operating System (AROS). It’s a completely modern, yet user-friendly platform that systematizes the marketing function. The result is a predictable, measurable, and nimble resource for the entire company to use. 

In the past, marketers did their job using a patchwork of tools designed to do just one thing. Companies had multiple sites they log into to monitor web traffic, advertising spends, email conversions, social media, and customer sentiment. “The complexity makes marketers prone to mistakes” says, Fedele. 

Because we live in such an interconnected world, and our customers are reachable through multiple channels, we want to make sure that we are projecting consistent brand promises. When they engage with us, all of that interest has to intersect somewhere so we can take action. That’s what AROS does. 

So what should companies focus on in 2021?

O’Neil feels strongly that it will be the customer experience that will separate great companies from the tone-deaf ones. No doubt about it, getting the marketing systems set up and talking to one another can be a daunting task without the help from a marketing professional. Once that’s done, organizations can focus on designing a sequence of events that deliver best in class customer service and creates raving fans. Some industries are seeing new lows in customer satisfaction and blaming their poor service on the existing health crisis. While customers are proving to be forgiving, they do have their limits. “I’m sensing their patience is reaching an end. Those companies need to adapt quickly, or they’ll die. 

My advice is to take a step back and look at your marketing funnel through your customer’s eyes. Spot the gaps in communication and look to bridge the divide using a single tool you can grow with-and remote employees can leverage.” About Atlas Rose:Atlas Rose is a Christian led marketing leadership company focusing on bringing executive-level help to small and medium-sized businesses. By offering fractional CMO’s integrated with their client’s leadership team, they effectively impact the company culture and mission. The result is a predictable, measurable, and effective lead flow for just a fraction of what a full-time marketing department would cost.  They can be reached at info@atlasroseco.com or 762-5233-5007.