Presented in partnership with the North Carolina Center for Nonprofits
The Altas Rose Group Coaching
Foundations Workshop
Workshop Kicks Off: Thursday, Sept 18, 1pm-2pm EST
Limited Seats Available for North Carolina Nonprofits
A Marketing System Built for Nonprofits
Let’s Get One Thing Straight:
Nonprofit leaders wear a lot of hats. Marketing is just one of them. And you don’t need one more hat. What you really need is a simple, repeatable marketing system that keeps donors engaged, volunteers showing up, and your mission visible – without adding 20 more hours to your week.
While you’re juggling programs, fundraising, events, and reporting, it’s hard to know if you’re doing the right things to reach the right people, yet your mission depends on it.
That’s what this workshop delivers:
A proven framework you can trust, so your outreach works as hard as you do.
The Foundations Workshop
What it is:
A live, strategic workshop that equips nonprofit leaders with the Atlas Rose Marketing Methodology, tailored to mission-driven organizations.
How it works:
Delivered inside the Atlas Rose Group Coaching platform, with step-by-step guidance and expert coaching.
Why it matters:
This is the foundation your nonprofit needs to build consistent, predictable outreach and donor engagement, without burning out your team.
The Details:
12 weeks. 1 hour a week. Thursdays, 1pm – 2pm EST
** 50% off for NCCN Members
Claim Your Seat Today
What You'll Build in Foundations
Brand Standards
Get clear on your message so supporters instantly understand your mission and why it matters.
- Primary Persona – Identify your ideal audience—whether it’s donors, volunteers, or program participants—and speak to what truly moves them.
- Key Differentiators – Articulate why your nonprofit’s approach is unique and worthy of support.
- Brand Voice – Align your tone with the heart of your mission—across campaigns, events, and every conversation.
Marketing as a System
- Build a marketing framework that supports fundraising, advocacy, and program promotion
- Set cadences for campaigns, events, donor touchpoints, and community engagement
- Establish a process your team and board can actually follow
Your 3-Month Strategy
- Identify your top priorities (fundraising pushes, awareness campaigns, volunteer drives, etc.)
- Create accountability so outreach gets done alongside operations
- Measure what works and fix what doesn’t
Graduation and Celebration
You’ve made it! This is not just an end but a new beginning, paving the way for continued growth and impact. Each participant will receive a Certificate of Completion, a testament to your commitment to strengthening your nonprofit’s reach and results.
Who This is For
This version of the Foundations Workshop is custom-tailored for nonprofit leaders.
If you’ve ever said:
- “We rely too much on one funding source.”
- “I’m not sure if our communications are actually working.”
- “I want a simple plan we can stick to.”
THIS IS YOUR STARTING POINT.
What Makes it Different
Live Coaching
No DIY overwhelm. We work alongside you.
Nonprofit-Relevant Insight
Taught by pros who understand the realities of nonprofit growth.
Systems, Not Fads
Built to last no matter the season.
Workshop Kickoff:
Thursday, September 18
Seats are limited and reserved exclusively for North Carolina nonprofits. Secure your seat now. Sessions are every Thursday, starting Sept. 18, from 1pm to 2pm EST.
Why NCCN Is Bringing You This:
The North Carolina Center for Nonprofits has supported thousands of organizations across the state. Last year, we partnered with Atlas Rose to bring this very workshop to a group of nonprofits, and the feedback was overwhelming.
Participants told us it was the first time they’d walked away with a clear, actionable marketing system they could actually follow. They raved about how practical it was, how it cut through the noise, and how it gave them confidence in where to focus their limited time and resources.
We’ve seen too many nonprofit leaders working tirelessly but without a plan that connects their mission to the people who can help it thrive. That’s why we’re bringing it back, so more organizations can experience the same clarity, structure, and results.
Atlas Rose is a marketing methodology company trusted by 1,000+ small businesses and nonprofits to create systems that last. This workshop is your chance to get that system for your mission.