Presented in partnership with PowerAd
The Altas Rose Group Coaching
Foundations Workshop
A Marketing System Built for Home Services Companies
Workshop Kicks Off: Wednesday, July 16
Limited Seats Available for PowerAd Sponsors
Let’s Get One Thing Straight:
You don’t need more leads.
You need a marketing system that keeps the phone ringing with the right jobs.
That’s what this workshop delivers:
A proven system, not another marketing gamble.
Don't wait. This isn't a webinar - it's a working session built for doers. Kickoff July 16th.Grab Your Seat
The Foundations Workshop
What it is:
A live, strategic workshop that teaches home services business owners the Atlas Rose Marketing Methodology.
How it works:
Delivered inside the Atlas Rose Group Coaching platform, with step-by-step guidance and expert coaching.
Why it matters:
This is the foundation your business needs to build consistent, predictable marketing—once and for all.
The Details:
Kickoff: July 16
$1497 or $499/mo. for 3 months
Real Work in-Sessions
Built for: Home Services Companies: HVAC, Plumbing, Electrical, Construction, Pest Control, Painting, & More
Claim Your Seat Today
What You'll Build in Foundations
Brand Standards
Get clear on your message so your customers stop price-shopping and start trusting.
- Primary Persona – Identify your ideal customer and speak to what they actually care about.
- Key Differentiators – Articulate why you’re not “just another HVAC [or fill-in-the-blank] company.”
- Brand Voice – Align your brand tone with how you want to show up—online, in homes, and on the phone.
Marketing as a System
Trade random promotions for a strategic rhythm.
- Build a marketing framework you can count on
- Set cadences for content, ads, reviews, and campaigns
- Establish a process your office team can actually follow
Your 3-Month Strategy
Know exactly what you’re doing—and why—for the next 90 days.
- Identify your top priorities (seasonal promos, slow-season prep, recruiting, etc.)
- Create accountability so marketing gets done alongside jobs
- Measure what works and fix what doesn’t
Graduation and Celebration
You’ve made it! This is not just an end but a new beginning, paving the way for the continued growth and impact of your small business. Each participant will receive a Certificate of Completion, a testament to your commitment to enhancing your marketing strategies.
Who This is For
This version of the Foundations Workshop is custom-tailored for home services business owners – whether you’re in HVAC, plumbing, pest control, painting, electrical, remodeling, or something else entirely.
If you’ve ever said:
- “We rely too much on one lead source.”
- “I don’t know what our marketing is even doing.”
- “I want a simple plan we can stick to.”
THIS IS YOUR STARTING POINT.
What Makes it Different
Live Coaching
No DIY overwhelm. We work alongside you.
Industry-Relevant Insight
Taught by pros who understand what it takes to grow in home services.
Systems, Not Fads
Built to scale with your business.
Workshop Kickoff:
Wednesday, July 16
Seats are limited and reserved exclusively for PowerAd members. Secure your seat now.
Want a taste first?
Join Us in the Bourbon Room — Tuesday, July 1 at 11 AM CT / 12pm ET
Curious about the Foundations Workshop but not ready to dive in yet?
This free 45-minute Bourbon Room session is your chance to see what it’s all about—no fluff, no pressure.
We’ll cover:
- What the Foundations Workshop actually covers
-
How a real marketing system gives home services companies an edge
-
Why PowerAd is backing this program for their members
Bring your questions. Bring your bourbon. Leave with clarity.
Why PowerAd Is Bringing You This:
PowerAd has worked with hundreds of home services companies across the country.
We’ve seen too many owners stuck on lead-gen hamster wheels—with no real system holding it all together.
So we partnered with Atlas Rose—a marketing methodology company trusted by 1,000+ small businesses—to give PowerAd members first access to this tailored growth workshop.
