1.) Brand Standards
Define your target personas, brand language, and key differentiators to create a powerful and inspiring brand identity that resonates with the people you serve and the donors who support you.
The Nonprofit's Marketing
Boot Camp
The Atlas Rose 3-Month Marketing Boot Camp for Nonprofits
In partnership with the McKenna Foundation, we’re extending you an exclusive invitation to the Nonprofit Marketing Boot Camp. This camp is designed to bring focus and energy to your marketing efforts just in time for your end of year campaign ... that season where every nonprofit is competing for donation dollars.
Exclusive Invitation for Comal County Area Nonprofits
In partnership with McKenna Foundation, we invite you to join us weekly for a Marketing Boot Camp for nonprofits beginning September 4th.
Atlas Rose is a marketing leadership company, a brand determined to put marketing back in the boardroom. Our mission is to elevate brand, culture, and mission through executive marketing leadership.
Elevate Your Nonprofit’s Marketing Strategy with Tailored, Expert Guidance
Feeling overwhelmed by marketing while focusing on your mission? Our 12-week Boot Camp provides structured guidance and years of experience, helping you overcome marketing challenges, engage your donors or customers more effectively, and achieve long-term organizational success.
This program is designed to help you carve out space in your busy schedule, allowing you the dedicated thinking time needed to build your marketing system the right way, from the ground up.
You know marketing matters—this Boot Camp is the framework and system you need to elevate your mission in the community and with your donors.
Building your marketing system, the right way, from the ground up.
Expert Nonprofit Coaching
Weekly guidance from seasoned marketing professionals with experience in nonprofit marketing.
Custom Strategies
Receive tailored advice and actionable insights specific to your organization’s mission and goals.
Community Support
Collaborate with other nonprofit leaders in Comal County, sharing experiences and learning together.
What you’ll learn:
2.) Committed Processes
Create repeatable processes that maximize your marketing efforts. These processes will eliminate the abstract, drive progress and save you time.
3.) Quarterly Strategies
Build quarterly strategies that allow for continuous adjustments while maintaining forward momentum in the unique and ever-changing landscape of nonprofits.
The Details
Wednesdays at 10:00am Central Time.
Kick off September 4th.
- 12 Weeks
- Weekly One-hour Zoom Calls
- Resource Guide Book
- Certificate upon Completion
- Access to Recorded Sessions
- Total Cost: $900 | Only $450 for your organization with the McKenna Foundation generously covering the rest of the tuition.
Weekly Breakdown
Building Your Brand Foundation
During the initial six weeks, we immerse you in foundational brand elements: building target personas, identifying key differentiators, and establishing your brand language. This phase is critical in crafting a compelling and relatable brand identity that not only communicates your mission effectively but also resonates deeply with your supporters.
How will this help you?
Gain clarity! Understanding the strength of your brand will sharpen your marketing focus on showcasing how your brand can enhance someone’s life. This clarity will improve your skills as a solo marketer or enable you to delegate tasks to others more effectively, leading to the successful execution of your marketing strategy.
CREATING REPEATABLE PROCESSES
In Week 7-9, we wrap up the brand standards phase and shift our focus to creating time saving processes built around your unique business goals. We call this your marketing system. Adopting this approach eliminates sideways energy that robs you of intrinsic motivation and energy.
How will this help you?
By using these processes, you streamline marketing for better efficiency and effectiveness. This saves time, focusing on impactful strategies. Nonprofits can’t afford to waste time or resources.
Crafting a 3-Month Strategic Plan
The final three weeks are dedicated to thinking comprehensive, tailor-made three month marketing strategy. During this period, you’ll refine your approach, incorporating all the skills and insights gained throughout the boot camp. This phase culminates in personalized presentations, providing you with a strategic roadmap that aligns with your mission and sets you up for sustained success.
How will this help you?
Developing a practice of 90-day thinking will keep you and/or your team from being overwhelmed and frustrated. Putting a 3-month strategic plan in place will give you the tools to gain confidence and traction in your marketing efforts.
Graduation and Celebration
You’ve made it! This is not just an end but a new beginning, paving the way for the continued growth and impact of your nonprofit in the community. Each participant will receive a Certificate of Completion, a testament to your commitment to professional development and enhancing your nonprofit’s marketing strategies.
We fell in love with the small business.
Why Choose Atlas Rose?
Two reasons. First, we understand your unique challenges. Our leadership brings more than 24 years of expertise in the nonprofit realm and an additional 25 years in the small business domain. Bottom line, both sectors are operating businesses. And both sectors need good foundational marketing to grow their purposes.
Secondly, this boot camp will offer the same effective methods as our one-on-one business clients get – but at a fraction of the cost. Additionally, with our partnership with the McKenna Foundation, you can take advantage of their generous 50% contribution to the tuition, making it a financially wise decision for you and your organization.
Trusted by over 400 growing companies
Accept Your Invitation Today!
This is an exclusive invitation from the McKenna Foundation, offering to invest in your nonprofit by generously covering half of your tuition costs.
Use promotional code: MCKENNA50 on the payment page upon submitting the RSVP.
The Details
Wednesdays at 10:00am Central Time.
Kick off September 4th.
- 12 Weeks
- Weekly One-hour Zoom Calls
- Resource Guide Book
- Certificate upon Completion
- Access to Recorded Sessions
- Total Cost: $900 | Only $450 for your organization with the McKenna Foundation generously covering the rest of the tuition.
