AR University

The Dangers of Attaching Your Brand to a Celebrity Spokesperson
 Good Endorsements... Gone Bad It takes years and patience to build a world-class brand with a huge following. But who has time for that these days? If you’re all out of good marketing ideas, you can just hire somebody famous to be the face of your brand! Be sure to...
Should You Cut Your Marketing Budget?
Should You Cut Your Marketing Budget in Tough Times? Almost all businesses go through cycles when times are good, and other times of…PANIC MODE!  Perhaps it’s when you lose your biggest customer or have a supply challenge or experience a full-blown recession like in...
Do You Need a Rebrand or Refresh?
Do You Need a Rebrand or Refresh? t’s the go-to move for creative agencies; enticing clients to spend money. For many, it’s included in the very first pitch. Change the logo, change the website and redo everything. After all, it’s the easiest way to generate billable...
What Is A Real Deal CMO
What Is a Real Deal CMO? It seems like everyone’s an expert nowadays. Enter the era of the electronic resume (LinkedIn) and you can adjust your job titles at will. Of course, everyone is gunning for the job they want so stretching the truth is tempting to do.  If you...
5 Companies to Admire and Why

5 Companies to Admire and Why

Entrepreneurs love building things. Their motivations go beyond the monetary rewards. We’re fortunate in America to have a society powered by capitalism and that’s created no shortage of business...

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Can You Afford a Marketing Department?

Can You Afford a Marketing Department?

The path to greatness for a small or medium-sized business is an adventure not for the faint of heart. Every success is met with another decision to upgrade equipment or hire staff to get to the...

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7 Tips for a Great Website

7 Tips for a Great Website

Your company’s website should be more than a digital billboard. Modern best-in-class websites tell a brand’s story, convey emotion and inspire visitors to take action. Even more, it should...

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Marketing Budget Planning for 2021

Marketing Budget Planning for 2021

Business marketing is a field that moves pretty fast under normal conditions. As technology evolves and systems get more intelligent, we have more information and outlets to spend valuable marketing...

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Renting vs. Owning Your Customer Info

Renting vs. Owning Your Customer Info

Back in the late 2000’s marketers were giddy about the brand new social media platforms taking off that made reaching potential customers so easy. It was exciting. With just a few keystrokes, you...

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